Lookbadass Store
FRED focuses on well-designed stuff that solves a problem, puts a smile on your face, and doesn’t cost a fortune. We delight in taking everyday, functional products and turning them into something fresh and unexpected, something funny, something personal.
FRED is made up of a ragtag group of designers and product development specialists who are devoted to bringing amusing, intriguing and useful ideas to life. We’re also devoted to beer... and cake. Join us in our never-ending quest for awesome!
Working from our renovated factory offices in Pawtucket, Rhode Island — the cradle of the American Industrial Revolution — each designer brings their own blend of unique ideas, tastes and backgrounds to Fred’s table. It’s a stew for success! And fun. We have a ton of fun.
Show that pizza you mean business with our new Pizza Boss 3000. It'll blast thru pepperoni, extra cheese, even those pesky anchovies. It's built from tough engineering-grade plastics and the laser-etched stainless blade has a removable shield for easy clean-up. A great 'guy gift.